Frequently Asked Questions

Why Goflow?

Does Goflow charge for this service? Why do you offer it?

No, Goflow does not charge for assisting with Target Plus applications. As an integration partner with Target, we help introduce high-quality sellers to the marketplace, ensuring they align with Target's standards for quality and value.

Do I need to use Goflow's software after approval?

While you're not required to use Goflow's software after approval, we're confident you'll find it the best solution for managing your Target Plus operations.

What is the Target Plus application process?

The process with Goflow is simple, and we support you every step of the way.

1. Share your business, brand, and product details with us.
2. We submit your application during our weekly meetings with Target.
3. Goflow acts as your point of contact and communicates with Target on your behalf.
4. Once approved, we guide you in finalizing your seller account and contract directly with Target.

How does Goflow help with the Target Plus application process?

Goflow takes a deep dive into your products and brands to uncover the most compelling aspects that align with Target's priorities. We thoroughly evaluate your business to ensure it meets all Target requirements, then effectively pitch your strengths to Target's team. From submission to approval, we act as your main point of contact, keeping you informed and guiding you through finalizing your seller account with Target.

Is there a benefit to applying through Goflow vs. submitting an invite request directly with Target?

Yes, applications submitted through Goflow receive priority with Target's buyers. While Target receives thousands of direct submissions, they rarely review them thoroughly, prioritizing applications from trusted partners like Goflow to ensure your business gets the attention it deserves through our partnership.

Does Goflow have a proven track record of helping sellers join Target Plus?

Yes, Goflow has successfully helped numerous sellers join Target Plus through our integration partnership and deep understanding of marketplace requirements.

Why Target Plus?

What makes Target Plus an attractive marketplace for sellers?

Target Plus offers access to over 200 million monthly visitors on Target.com and 100 million Target Circle loyalty members. Its curated, invite-only approach ensures exclusivity and high-quality standards, making it a valuable opportunity for sellers.

How large is Target Plus, and what is its growth potential?

Target Plus is a rapidly growing marketplace. During the 2024 holiday season, revenue on Target.com grew nearly 50%. With over 200 million monthly visitors and 100 million Target Circle loyalty members, Target Plus offers unparalleled exposure and growth opportunities for sellers.

What perks does Target Plus offer shoppers?

Shoppers on Target Plus enjoy perks such as 5% off with a Target Circle Card, free shipping on orders over $35, and free in-store returns. These benefits enhance the shopping experience and drive customer loyalty.

What product categories does Target Plus accept?

Target Plus supports a wide range of categories, including Baby, Beauty, Electronics, Apparel, Home Decor, and more. Products are carefully selected for quality, value, and demand.

How is Target Plus Different from Other Marketplaces?

Does Target Plus have SKU or UPC exclusivity?

Yes, Target Plus offers SKU and UPC exclusivity for sellers, meaning only one seller can list a product per SKU or UPC. This eliminates the need for a buy-box concept and reduces competition within the marketplace, ensuring a straightforward and equitable sales model.

What sets Target Plus apart from other digital marketplaces?

Target Plus is known as the "un-marketplace" because of its curated, high-quality experience. Unlike other platforms that focus on high volume, Target Plus prioritizes exclusivity, design-forward brands, and a seamless shopping journey integrated with Target.com.

How does Target Plus handle curation and quality?

Every Target Plus partner is carefully selected and vetted by a team of category buyers. Products are curated based on category and subcategory needs, ensuring they align with Target's high standards for quality, value, and demand. This process guarantees a premium experience for shoppers.

How does Target Plus benefit sellers compared to other marketplaces?

With lower competition due to its invite-only model, sellers gain higher visibility and better market share in their categories. Target handles customer returns and offers transparent referral fees, making it an attractive platform for high-quality brands.

How is Target Plus part of Target.com?

Target Plus is seamlessly part of the same Target.com website and mobile app, allowing shoppers to discover Target Plus brands alongside Target's core assortment. This ensures maximum visibility and brand exposure for sellers.

Why does Target emphasize exclusivity on Target Plus?

Target's approach ensures that every brand on Target Plus aligns with its commitment to quality and value. This creates a curated experience for shoppers and differentiates Target Plus from larger, less selective marketplaces.